Light-colored fur has a bad habit of showing every spot and stain, so refresh your pet's look with this gentle cleanser. Using natural chamomile flower extracts, the gentlest cleansers, and our unique ultra-violet color maximizers, Pure Bright reduces coat discoloration for all fur colors with regular use, giving your pet's coat a natural, healthy glow. And unlike other whitening shampoos, it will not leave your pet's fur feeling dry.