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The Business Development Master Class CLE -- 24/7 On-demand Recording & Complimentary Podcast

SKU: 376532 $179.00 $149.00 Rossdale Savings:: $30.00

Learn the latest on The Business Development Master Class with this convenient, 24/7 On-demand Seminar & Complimentary Podcast. Register to obtain CLE & MCLE credit, online access to complete course & reference materials, and attend this on-demand seminar. YOU MAY LISTEN FROM ALMOST ANY TYPE OF COMPUTER OR IPOD. ACCESS TO THE RECORDING AND MATERIALS DOES NOT EXPIRE.

The Business Development Master Class CLE

90-Minute On-demand Seminar & Complimentary Podcast
Includes Online Access to complete Course/Reference Material & Complimentary Podcast.

Register for CLE & MCLE credit - specific credit hours are listed at the bottom of this page.


Featuring several of the country’s most prominent partners on business development and sales for law firms, and one of the nation’s most successful litigators, this in-depth master class will explore what lawyers should be doing to dramatically increase their book of business. The faculty will cover annual business planning, how to differentiate yourself to be memorable, how to meet more and better targets, how to improve your conversion ratio, the fundamentals of follow up, and the art of sales through social networking. The faculty will use as their case study an actual law firm to illustrate the correct approach to increasing legal sales and related legal issues. The firm being discussed has as its goal to double each incoming lawyer’s book of business within three years. To accomplish that goal, the law firm uses many of the techniques that will be covered in class. This presentation will be full of practical, real-life advice and ample take-aways. The program advances legal education by having the primary objective to increase each participant’s professional competence as an attorney and relate to the practice of law.


1 The Business Development Master Class:

a. Mastering Laws involving Business Development & Marketing

b. Utilizing the Rules of Professional Conduct when Engaging in Business Development & Marketing

c. Minimizing Legal Risks of Certain Marketing Approaches

d. Strategies and Techniques in Business Development

e. Understanding the latest Tools in Attorney Marketing

f. Effectively Maximizing Social Media Exposure

g. Import of the Model Rules on Legal Marketing

h. Converting Potential to Actual Clients

d. Additions to Power of Attorney

i. Recorded Question & Answer Session

Biography of Seminar Faculty:

1. Darren S. Enenstein is a Shareholder at Enenstein Ribakoff Lavina & Pham, where he focuses on high–stakes business and intellectual property disputes as well as trade secrets and real estate matters. Mr. Enenstein is AV rated by his peers, a distinction which is achieved when “a lawyer has reached the height of professional excellence” and where he “has usually practiced law for many years and is recognized for the highest level of skill and integrity.” He was previously named a “Rising Star” by Law and Politics, a peer review rating for the top five percent of lawyers in each state, and has named a “Super Lawyer.” Mr. Enenstein represents manufacturers, patent holding companies, inventors, technology companies, printer toner remanufacturers, textile manufacturers and distributors, real estate developers and investment groups, law firms, accounting firms, physicians, temporary staffing firms, retail chains, publicly traded companies, and high net worth individuals. He has been interviewed by CNN, The Los Angeles Times, The Daily Journal, The Pasadena Star News, The Monterey Herald,, and He also acted as a contributing source to U.S. News and World Report. Mr. Enenstein previously clerked on the Ninth Circuit Court of Appeals.

2. Larry Kohn is the Founding Partner of Kahn Communication. He has developed two iPad apps – BizDevDashboard® and DelegationDashboard® and has developed other on-line motivational software to support productivity including the Outreach Optimizer. Mr. Kohn is an active author. He is the co-author of Selling in Your Comfort Zone (Safe and Effective Strategies for Developing New Clients)and Selling with Honor (Strategies for Selling Without Selling Your Soul). Mr. Kahn has authored and co-authored over 60 articles about law firm marketing and management in law journals and legal newspapers across the country. He has also developed several software programs to support law practice management and marketing. Mr. Kahn serves as a faculty member at UCLA, where he regularly lectures on a variety of management and marketing topics. He has lectured on legal marketing at UCLA Law School. Mr. Kahn is a highly sought-after speaker, having been invited to speak at a number of bar associations nationally.

3. Jonathan R. Fitzgarrald is the Managing Partner at Equinox Strategy Partners, where he provides attorneys and law firms with strategic counsel to drive revenue and increase market visibility. For nearly two decades. Mr. Fitzgarrald directed the sales and marketing at three, top business law firms. He has also held senior-level sales and marketing positions at various public and private companies within the high-tech, telecommunications, electronics, health care, and consumer products industries. A clear, dynamic, and diplomatic communicator, Mr. Fitzgarald regularly speaks and presents to professional audiences on various business development and marketing topics. He has been quoted in such publications as The Wall Street Journal, Los Angeles Times, the National Law Journal, The Recorder, Strategies: The Journal of Legal Marketing, City News Service and on The CBS Evening News with Katie Couric, and

Who should attend this seminar?
Attorneys, judges, paralegals, and legal professionals.

You will receive access to recording, podcast, course & reference material, and information related to CLE/MCLE credit as soon as you register with a credit card or when your check is processed.

CLE ACCREDITATION: Rossdale CLE is a national leader in attorney education and has trained thousands of attorneys, paralegals, and other legal professionals. Attend this convenient, on-demand seminar & podcast for CLE & MCLE credit with the following pending, available, & approved jurisdictions:

Alabama State Bar MCLE Commission for 1.5 MCLE credits

Alaska Bar Association for 1.5 CLE Credits *

Arizona State Bar for 1.5 CLE credits**

California State Bar for 1.5 MCLE credits

Colorado Supreme Court Board of Continuing Legal & Judicial Education for 1.8 CLE Credits

Connecticut for 1.5 CLE Credits

District of Columbia (CLE credits are not required)***

Florida Bar for 2.0 CLE credits

Georgia Bar for 1.5 CLE credits

Hawaii State Board of CLE for 1.5 CLE credits

Idaho State Bar for 1.5 CLE credits

Indiana Commission for Continuing Legal Education for 1.5 CLE Credits

Maryland (CLE credits are not required)***

Massachusetts (CLE credits are not required)**

Michigan (CLE credits are not required)***

Minnesota State Board of Continuing Legal Education for 1.5 CLE credits

Mississippi Commission on Continuing Legal Education for 1.5 CLE credits

Missouri Bar for 1.8 MCLE Credits

Montana Commission of CLE for 1.5 CLE Credits

Nevada Board of Continuing Legal Education for 1.5 CLE credits

New Hampshire for 1.5 CLE credits ****

New Jersey Board on Continuing Legal Education for 1.5 CLE credits (per Rule 201:4)

New Mexico Minimum Continuing Legal Education Board for 1.5 CLE credits

New York State Bar for 1.5 CLE credits

North Carolina State Bar Continuing Legal Education for 1.5 CLE credits

Ohio - Supreme Court of Ohio Commission on CLE for 1.5 CLE Credits

Oregon State Bar for 1.5 CLE credits

Pennsylvania Continuing Legal Education Board for 1.5 CLE Credits

South Dakota (CLE credits are not required)***

Tennessee Commission on CLE for 1.5 CLE Credits

Texas State Bar for 1.5 CLE credits

Utah State Board of Continuing Legal Education for 1.5 MCLE credits

Vermont Mandatory Continuing Legal Education Board for 1.5 CLE credits

Wisconsin Board of Bar Examiners for 1.5 CLE credits

Additional States - call customer service at (888) 626-3462

* Members of the Alaska Bar Association may report 1.5 CLE credits for participating in this course as it has been approved by other mandatory CLE jurisdictions for 1.5 CLE credits.

** The State Bar of Arizona does not approve or accredit CLE activities for the Mandatory Continuing Legal Education requirement. This activity may qualify for up to 1.5 hours toward your annual CLE requirement for the State Bar of Arizona, including 0 hour(s) of professional responsibility.

*** States that do not require CLE are indicated above. Rossdale does not apply for CLE in these states as CLE credit is not required.

**** The New Hampshire does not approve or accredit CLE activities for the Continuing Legal Education requirement. Pursuant to NH Supreme Court Rule 53, this activity may be counted for up to 1.5 CLE hours.

For additional questions, please call 888-626-3462.


You will receive an on-demand download of the seminar, accompanying materials, and information to report the CLE credits as soon as you register with a credit card or when we process your check.

Category:Legal Marketing

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