This is the complete webinar which includes the main interview podcast, and the podcast of the Q&A.
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This session is a fantastic guest interview with Resa Pearson, Business, Marketing, and Sales Strategy expert.
This is a useful webinar to get if you need:
- Your marketing team to have a bigger impact
- Your sales force to sell more, and have a stronger, more consistent message to your customers
- To improve your C-level customer experience, and the value they see in your offers
- To increase innovation in your product development efforts
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This webinar covers how to get good at networking even if it makes you uncomfortable
- The important concept of "the marshes" and how the most transformation happens at the edges of your business
She covered how to:
- Optimize your marketing and sales investments to generate more revenue
- Create truly compelling sales tools to "clone your best sales people"
- Create a repeatable process to get the right customer insights into your business
- Use you best sales people's customer conversations to drive innovation
This webinar includes an additional Q&A podcast where Resa talks about:
- How to apply this process in your organizations
- How to create a "sales playbook" to get all of your reps selling like the superstars
- How to drive the adoption of sales enablement tools throughout the sales force when they are overwhelmed wiht stuff
