This is a podcast only. If you want the Q&A too (which was fantastic), you'll want to get the complete webinar.

> View Full Webinar

This podcast is a fantastic guest interview with Resa Pearson, Business, Marketing, and Sales Strategy expert. This is a useful webinar to get if you need:

• Your marketing team to have a bigger impact
• Your sales force to sell more, and have a stronger, more consistent message to your customers
• To improve your C-level customer experience, and the value they see in your offers
• To increase innovation in your product development efforts