This webinar was a special interview with Beth Temple, an expert on New Product Strategies.
This is a useful podcast to get if you:
- Learn best practices for reducing market risk in new product design and development
- Learn how to have the right conversations for customer input (and avoid having the wrong ones)
- Understand where your true competition is coming from
- Tune your launch strategy so your products win in the market
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What the webinar covers:
- Why so many new products fail and how to avoid it
- The useful kind of paranoia for a company to have
- Creating a more deliberate process for new products in your company
- How to structure (or unstructure) conversations with customers
- How to really fulfill your launch promises to your customers
About Beth Temple:
Beth works with companies to build products and define business models across many industries. Some of her customers include: Target, Wells Fargo and HBO.
Beth has been quoted in the Wall Street Journal and CNNMoney and is the author of a report called The New Product Economy.
