CMO Survival Guide

$99.00 -

Marketing is a credibility war every day.

I created this program to help marketing leaders combat the annoying obstacles the business throws in your way.

You deserve to focus on doing great marketing, but it's up to you to pave the way to make that happen, by building your credibility and getting out in front vs. needing to defend and justify what you do.

Here's what I put in this program:

Practical ideas and specific templates you can use for:
  • Elevating the marketing agenda in your company
  • Presenting Marketing so the business "gets it" (and doesn't try to "help")
  • Overcoming organizational landmines (things that don't report to you but should)
  • Presenting your budget so you get to keep it (and getting the CFO on your side)
  • Winning over your line of business stakeholders (so they are happy you control the budget)
  • Making sales your biggest fans.
  • Leading and developing your organization
  • Building value in your own career