Advertising in-store events is a great way to keep consumers coming through the doors and show off changing seasonal merchandise. For instance, have lemonade and cookies in the spring to showcase spring and summer cards and gifts for Mother’s Day, Father’s Day, and graduation. In the fall, offer hot cider and pumpkin bread to encourage people to stop in and check out Halloween and Thanksgiving items, and a Christmas sneak preview.

Stationery and card stores should sponsor charity events in order to remain top-of-mind, to reinforce the importance of relationships, and to encourage consumers to celebrate life’s journey. These promotions prove that card stores are willing to “walk the walk” and they also stir up feelings that encourage consumers to send cards.

PowerPoint Presentation and Business Profiler