Hear that? That’s the sound of another cable customer unsubscribing. Since cable’s peak in 2001, more than 7 million subscribers have abandoned their pay-TV service (cable, Dish, DirecTV, FIOS, etc.), leaving cable with a household penetration rate of just 61%. That makes it tough for them to compete with broadcast’s 96.7% penetration rate; but it does make it easy for advertisers to see where their dollars will have the most impact.

Special Report PDF and PowerPoint Presentation