Early ad efforts are helpful reminders to consumers and keep early-bird businesses top-of-mind. Early ad campaigns allow non-traditional retailers to compete with florists, confectioners, and gift shops. They also remind consumers to make reservations (restaurants, limos, spas) before bookings get full.

Window displays are important tools stores have to capitalize on the short Valentine's Day shopping surge. Even nontraditional retailers can decorate windows with selected pink, red, and white products alongside a special holiday bonus (such as a small box of chocolates) to get people thinking about more personal types of gifts.

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