With all the benefits for first-time homebuyers, lenders should gear their commercials towards this group of consumers. Typically, first-time homebuyers are younger and on tighter budgets. A social media presence is an important part in reaching this age group.

Lending firms should use testimonials from real customers in their television commercials. The 2008 crash has made some consumers think that loan companies are untrustworthy. If consumers can see the face of the customers that are being served by the lenders, they might be more apt to use their services in the future.

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