To encourage more male customers, day spas should incorporate a male-only section into their spa and develop promotions specifically targeted to males. Spas should develop targeted advertising campaigns for these services that highlight the male-only environment. Tweets, television commercials, and website advertising are key components to making this successful.

Visual advertising is an effective way to market spa services and promotions. The ability to give consumers a firsthand look at a spa environment is critical to generating interest and luring consumers in.

PowerPoint Presentation and Business Profiler