Why buy Silver?

Silver Has Enduring Value. Today, millions of people throughout the world recognize silver’s intrinsic value and have made it popular as an affordable investment. Silver is relatively scarce, and yet the most plentiful and least expensive of the precious metals. Precious metals are valued for their beauty and relative scarcity in the Earth’s crust, and their superior properties. They are very malleable, highly resistant to corrosion, superior reflectors of light and are unsurpassed as conductors of heat and electricity, which can be used for an abundance of applications. Besides signifying status and wealth, silver has been one of the most romantic and sought after of all the precious metals. Mystified by its beauty from the beginning of time, people have been drawn to remote areas of the world in search of this white, reflective metal. Silver has often been surrounded by mystery. The Incas of Peru called it "the tears of the moon" because they were awed by silver’s strange gleam, and the Chinese believed that a silver locket hung around a child’s neck would ward off evil spirits. 

For the average investor, silver can be an effective means of diversifying investment assets and preserving wealth against the ravages of inflation. Although the value of silver varies from day to day, it has an intrinsic value that is immutable and permanent. Accordingly, many experts suggest that investors should include it among their investment assets, because it can be an important store of value. For example, between 1971 and 1981, the U.S. dollar lost more than half of its value, while silver prices rose nearly five times.