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Change Catalysts Change Intelligence


Got Change?
Get CQ Certified!
Now available -
VIRTUAL (web-based) & IN-PERSON Options!

Approved for credits
by the ACMP, HRCI, ICF, PMI and now SHRM!

Build skill using the CQ Assessment - the only tool to diagnose and develop Change Intelligence

Learn how to build the CQ of leaders you coach, teams you facilitate, and organizations you serve to execute successful, sustainable change

Receive the CQ Toolkit with dozens of reproducible action planning, coaching, training, and meeting facilitation materials

Access to the CQ Assessment for your clients/company at discounted rates

Become a member of the CQ Community of Practice to stay current and dialogue about intelligent best practices, case studies, and research

Contact Us about
CQ Certification!

"The real-life case studies, interactive exercises, individual coaching and group facilitation action plans provided me a ton of value - way beyond what's in the book, and way more than I expected!  I began using the new tools the very next day with my clients.  They 'got' the simple yet powerful process right away, and within a month we're seeing amazing results!"

Want to Experience
in action and
hear Barbara speak?

Here are some upcoming public opportunities: 

FREE Change Intelligence Webinar Hosted by The Change Management Review 
October 10 – 11 a.m. to Noon CDT

HR Southwest Conference
October 14-17 – Fort Worth, TX

Association of Change Management Professionals (ACMP) New England Chapter Lead Change Conference
October 29 – Boston, MA

FREE Building a Coaching Culture for Change Management Webinar 
October 31 – 11 a.m. to Noon CDT

Project Management Institute’s (PMI) Pittsburgh Chapter Professional Development Day
November 7 – Pittsburgh, PA

Build a Culture, Develop Talent, and Leverage Technology to Get Results – Organizational Development Network-Chicago Workshop
November 8 – 5:30-8:30 p.m. – Chicago, IL

Top Talent Summit
 April 10-11, 2019 – Vancouver, CA

Women and Manufacturing Talk Radio - serving as a guest host, listen to podcasts of Barbara interview amazing women make a difference in manufacturing and STEM fields 


How can I start building my Change Intelligence today?

Visit ChangeCatalysts.com
and download two free chapters of the book.  Check out our many case studies and client testimonials!

Read the except of Change Intelligence published in
Training Magazine

What's my CQ?
How can my team /organization develop our collective CQ to lead successful and sustainable change?

Check out the CQ Certification Process, and email me at btrautlein@
changecatalysts.com to start your journey.

Interested in having Barbara speak for your company or organization? Visit ChangeCatalysts.com/
to learn more.  

Want to connect on social media? 
I'd love to hear from you:

*The PMI Registered Education Provider logo is a registered mark of the Project Management Institute, Inc.

What’s the MOST impactful
but LEAST utilized tool in our change toolkit?


If you’re reading this ezine, most likely you informally coach colleagues on-the-job every day as you collaborate to plan or execute or sustain change in your workplace.  However, how many of our organizations have formally integrated “coaching” into the change process?  

According to ground-breaking hot-off-the-presses research on Building a Coaching Culture for Change Management by the Human Capital Institute and the International Coach Federation, far too few – and we’re suffering for it.  I had the honor of contributing to the research as an SME as did several Change Intelligence/CQ Certified Change Agents. Here are highlights:

1. High-Performing Organizations (HPOs) are more likely to have Strong Coaching Cultures (SCCs) and report greater change initiative success than their peers:

SCCs are more than 2 times more likely to be HPOs than their counterparts.

A SCC is correlated with most indicators of a HPOs including success at large-scale strategic change.

HPOs are more likely to report that change management initiatives meet or exceed their expectations for success.

2. Respondents lack confidence in their organization’s change capabilities, but HPO organizations have greater confidence in capabilities - and coaching makes a positive difference in this result:

A mere quarter or less of respondents are confident in their employees’ change capabilities.

However, there is greater confidence overall at HPOs.

The top reason cited for why change is unsuccessful is resistance from employees, which can be addressed in coaching.

3. Using coaching to develop managers/leaders to lead an agile culture is correlated with respondents’ greater confidence in employees’ abilities to plan and execute change:

The most frequently cited activities for change management are “traditional” methods such as classroom training and e-learning.

However these oft-utilized methods for developing capability are rated as some of the least helpful.

Conversely, coaching activities are rated as the most helpful in achieving the goals of the change management initiative(s).

The bottom line is that organizations tend to rely on traditional methods such as classroom training and elearning to build change capabilities, but the research shows that coaching – although far less frequently deployed – is rated as more effective in achieving the goals of change management initiatives, as depicted in this table:

Why is coaching so impactful during change?  In the words of J. Matthew Becker, M.Ed., MCC, Coaching and Mentoring Manager at CareSource: “We've got 4,000 people in an organization and it's the whole organization that's changing; we've got 4,000 different individuals that we need to help sort through this for themselves and figure out what this means for them. It's that individual piece that we often lose sight of.” 

Intrigued?  Here’s how to learn more and get insights about how YOU can leverage these findings:

  • Join me and Matt Becker along with Shawna Corden for a webinar taking a deeper dive into the research results and exploring case studies of how two organizations (CareSource and Hewlett Packard) built a coaching culture for change and the results they achieved.
  • Read the full research report for more relevant and actionable findings.
  • Stay tuned for my next ezine in which I’ll dive deeper into how specifically coaching plays a pivotal role in promoting the three greatest change success factors and avoiding the three biggest change pitfalls – Leadership Commitment (engaged or absent?), Employee Capability (resilient or resistant?) and Communication Effectiveness (is it or isn’t it?).   
Speaking| Case Studies| Contact Us
Change Catalysts www.ChangeCatalysts.com

Change Catalysts

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Vernon Hills, IL