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Change Catalysts Change Intelligence


Got Change?
Get CQ Certified!
Now available -
VIRTUAL (web-based) & IN-PERSON Options!

Approved for credits
by the ACMP, HRCI, ICF & PMI!

Build skill using the CQ Assessment - the only tool to diagnose and develop Change Intelligence

Learn how to build the CQ of leaders you coach, teams you facilitate, and organizations you serve to execute successful, sustainable change

Receive the CQ Toolkit with dozens of reproducible action planning, coaching, training, and meeting facilitation materials

Access to the CQ Assessment for your clients/company at discounted rates

Become a member of the CQ Community of Practice to stay current and dialogue about intelligent best practices, case studies, and research

Contact Us about
CQ Certification!

"The real-life case studies, interactive exercises, individual coaching and group facilitation action plans provided me a ton of value - way beyond what's in the book, and way more than I expected!  I began using the new tools the very next day with my clients.  They 'got' the simple yet powerful process right away, and within a month we're seeing amazing results!"

Want to Experience
in action and
hear Barbara speak?

Here are some upcoming public opportunities: 

Association of Change Management Professionals (ACMP) U.S. Regional Conference
October 5-6, 2017
Washington D.C.

Association of Change Management Professionals (ACMP) Midwest Connect Conference 
October 12, 2017
Chicago, IL

Project Management Institute (PMI) Central Iowa Chapter Professional Development Day
October 13, 2017
Des Moines, IA

ACT-W Chicago
October 20 2017,
Chicago, IL

Advanced Profit Innovation Conference (APIC)

January 2018
Scottsdale, AZ

Association of Change Management Professionals (ACMP) Global Webinar
January 25, 2018

Association of Change Management Professionals (ACMP) Global Conference
January 25, 2018

The Chair Academy
April 5, 2018
Denver, CO

How can I start building my Change Intelligence today?

Visit ChangeCatalysts.com
and download two free chapters of the book.  Check out our many case studies and client testimonials!

Read the except of Change Intelligence published in
Training Magazine

What's my CQ?
How can my team /organization develop our collective CQ to lead successful and sustainable change?

Check out the CQ Certification Process, and email me at btrautlein@
changecatalysts.com to start your journey.

Interested in having Barbara speak for your company or organization? Visit ChangeCatalysts.com/
to learn more.  

Want to connect on social media? 
I'd love to hear from you:

*The PMI Registered Education Provider logo is a registered mark of the Project Management Institute, Inc.


I had the honor to keynote at the Human Capital Institute’s Learning and Leadership Development Conference last week, and spoke about the challenges (and opportunities) we have in building Change Intelligent leaders and cultures.  See if this story sounds familiar:

Amy is the SVP of HR of a large manufacturing organization that has grown significantly by acquisition in the last decade.  She reports directly to the CEO and sits on the Executive Council – a powerful position of influence.  So, why is Amy so frustrated?  During today’s Executive Council meeting, here were some of the many problems raised by the group (and not for the first time):
  • We acquired some of our divisions years ago.  Yet, they are still operating like independent companies, some even overtly competing with each other.  Where’s the synergy?

  • We still have legacy systems in each of the acquired businesses.  Moving to a unified ERP system has been painful, and our business processes are still far from consistent.  When are we going to realize the efficiencies we hoped to achieve?

  • With all our internal problems, we’re missing the boat on what are competitors are doing to connect with customers.  We’re losing customers because we’re lagging in adopting the digital technologies we need to serve the new generation of buyers.  What’s our plan to stay relevant in the marketplace?

Amy knows there’s no magic bullet, no one-size-fits-all solution to the myriad of problems in her organization.  But (or “and”), Amy also knows that the flipside of every problem is opportunity. 

What’s underlying each of the problems Amy’s organization is facing?  CHANGE!

  • Changing from separate businesses to one company
  • Changing from legacy systems to consistent technologies and business processes
  • Changing from outmoded methods to digitally-enhanced ways to connect and serve customers

Each of these problems needs to be tackled with very specific action plans.  But (or “and”) there is also the opportunity to build an enabling foundation to support solving each of these problems (and all the others that will inevitably follow).  That foundation is “learning to change.”

Each “change problem” facing your organization is a gold mine of capacity-building opportunities.  Changing the mindset from “problem to be solved” to BOTH “problem to be solved” AND “learning opportunity to be leveraged” opens the possibility for new leadership behaviors that are the hallmark of genuine individual, team, and organizational agility. 

Let’s take Amy’s example, and she how she can spark meaningful dialogue with her Executive Council colleagues:

So much of leadership development remains “above the neck,” whereas with the constant buzz of change all around us in our organizations we have continual “pop-up learning labs” right in front of us all day, every day.  The time has never been better to capitalize on real-time changes happening in your organization, to embed new routines and habits to develop leadership capabilities real-time, to accelerate learning and radically upskill leaders at all levels.  As more and more organizations retool their approach to performance management, such an approach fits perfectly with the move toward continual real-time coaching conversations between managers and staff. 

We can help the organizations they serve reap huge dividends that will exponentially increase over time by constantly challenging leaders to ask themselves these questions:

How can we exploit “this problem” as a learning opportunity for ourselves?

How can we utilize “this problem” as a way to build the leadership capabilities of our high potential talent and next generation of leaders? 

How can we re-conceptualize “this problem” into a mechanism for developing change leadership capacity for our organization, fostering an agile culture of continuous learning? 

In this way, we move beyond supporting the business strategy to driving the business strategy – as well as foster an agile, innovative culture and agile, innovative leaders.

Want to learn how one organization put these ideas into action, and the bottom-line results they achieved?  Read this case study!  For more information, visit www.changecatalysts.com to download two free chapters of the best-selling book Change Intelligence:  Use the Power of CQ to Lead Change that Sticks, watch video and listen to audio, and download tips and tools for yourself and your team. 

Want to learn more?

Visit www.changecatalysts.com to obtain information and insight into how to build change leadership capacity for individuals, teams, and organizations.

Download two free chapters of the best-selling book Change Intelligence:  Use the Power of CQ to Lead Change that Sticks, watch video and listen to audio about CQ, and read compelling real-life case studies of leaders like yourself putting CQ into action.  Get certified in Change Intelligence via the CQ Certification Program and earn ACMP, HRCI, ICF, and PMI credits!

Speaking| Case Studies| Contact Us
Change Catalysts www.ChangeCatalysts.com

Change Catalysts

1445 North Maidstone Drive
Vernon Hills, IL

(847) 549-6950