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Change Catalysts Change Intelligence


Got Change?
Get CQ Certified!
Now available -
VIRTUAL (web-based) & IN-PERSON Options!

Approved for credits
by the ACMP, HRCI, ICF & PMI!


• Build skill using the CQ Assessment - the only tool to diagnose and develop Change Intelligence

• Learn how to build the CQ of leaders you coach, teams you facilitate, and organizations you serve to execute successful, sustainable change

• Receive the CQ Toolkit with dozens of reproducible action planning, coaching, training, and meeting facilitation materials

• Access to the CQ Assessment for your clients/company at discounted rates

• Become a member of the CQ Community of Practice to stay current and dialogue about intelligent best practices, case studies, and research

Contact Us about
CQ Certification!

"The real-life case studies, interactive exercises, individual coaching and group facilitation action plans provided me a ton of value - way beyond what's in the book, and way more than I expected!  I began using the new tools the very next day with my clients.  They 'got' the simple yet powerful process right away, and within a month we're seeing amazing results!"

Want to Experience
in action and
hear Barbara speak?

Here are some upcoming public opportunities:


June 8, Maryland

June 9, WDC


September 12-13,
State College, PA

September 17, 
Norwood, MA

November 3-4,
Palm Beach, FL

December 14,
Indianapolis, IN

How can I start building my Change Intelligence today?
> Visit ChangeCatalysts.com
and download two free chapters of the book.  Check out our many case studies and client testimonials!

> Read the except of Change Intelligence published in
Training Magazine

What's my CQ?
How can my team /organization develop our collective CQ to lead successful and sustainable change?
Check out the CQ Certification Process, and email me at btrautlein@
changecatalysts.com to start your journey.

Interested in having Barbara speak for your company or organization? Visit ChangeCatalysts.com/
to learn more.  

Want to connect on social media? 
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*The PMI Registered Education Provider logo is a registered mark of the Project Management Institute, Inc.

Image you are driving down the road in your car, and you start to change lanes.  Suddenly you hear a loud “honk,” see another car in the lane you are turning into, and need to quickly swerve to avoid an accident.  What happened?  You didn’t notice the other car, because it was in your blind spot.  You were driving forward, trying to be safe, and needed to change lanes.  You checked your rear view mirrors and maybe even glanced a bit sideways.  But still you neglected to genuinely ensure that there were no hidden hazards in your path – lurking in your blind spot.

Leadership blind spots are similar.  As Change Intelligent leaders know, we each have a dominant style of leading change.  Some focus on the “purpose” – the “head” – and are visionary and strategic.  Some focus on the “process” – the “hands” – and are planful and tactical.  Some focus on the “people” – the “heart” – and are engaging and collaborative. 

Of course just as each of us has a head, heart, and most of us have hands, all of us can and at times do direct our energies on all these three critical aspects of leading change.  Yet, our dominant tendency is our strength, our “go-to” leadership style.  Our style is our preferred mode of thinking and acting – and is what makes us successful.

Nevertheless, leveraging our strengths can cause us to lose focus on other critical aspects of the change process.  We can miss, neglect, or downplay – even be literally blind to – important issues and opportunities that need to be paid attention to in order to lead others towards demanding new objectives. 

By picturing the Change Leader Styles on a triangle, we can see that what is on the opposite side of the triangle from our style is our blind spot. 

For example, I am the Champion style, the blend of “heart” and “head.”  I get where the change needs to go, and I enjoy motivating the people to get there.  However, my blind spot is the Executional “hands.”  I can miss, downplay, and neglect detailed planning, assessment of issues and risks, and structured follow-up.

Since I’m aware of this blind spot, what can I do? 
Indeed, this is one of the foundational opportunities of building Change Intelligence, defined as “the awareness of one’s own Change Leader Style, and the ability to adapt one’s style to be optimally effective across a variety of people and situations.”

To keep our blind spots “on the radar screen,” try these three tactics:

  1. Partner with people – Team with others in areas you are weaker or don’t enjoy.  For example, my favorite co-facilitator is a very strong Executer.  He helps keep me grounded, centered, and finishing strong.

  2. Build muscle – Actively take on improving your developmental areas.  For example, I have taken project management training to get better at executional tasks.  I have not enjoyed it – it feels like driving a car with the brakes on – but I’ve benefited from it tremendously.

  3. Put systems and structures in place – Leverage tools and processes that will remind you to focus on key areas that you might unintentionally drop out – don’t leave it to good intentions.  For example, I use project planning spreadsheets to make sure I am keeping track of tasks and accountabilities to keep myself and my partners in change aligned and on track. 

Note that these same three tactics can be used with teams, just like with individuals.  First, change teams that lack a critical Change Leader style can intentionally add members, or rely on ad hoc advisors who have the missing propensity.  Second, teams can also schedule themselves for training and team-building to build collective capacity.  Finally, teams can use systems and structures just like people can, for example incorporating process checks in to their agendas, deploying tools from the change management toolkit, etc. 

Want to learn more?

Visit www.changecatalysts.com to obtain information and insight into how to build change leadership capacity for individuals, teams, and organizations.

Download two free chapters of the best-selling book Change Intelligence:  Use the Power of CQ to Lead Change that Sticks, watch video and listen to audio about CQ, and read compelling real-life case studies of leaders like yourself putting CQ into action.  Get certified in Change Intelligence via the CQ Certification Program and earn ACMP, HRCI, ICF, and PMI credits!



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Change Catalysts

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